Slideshare: Zappos’ Tony Hsieh On Customer Service
Zappos is iconic for its customer experience through customer service. Think customer service doesn’t matter? Don’t tell that to Zappos. Customer service REALLY matters at Zappos. Customer service is part of the ongoing success of the organization. Zappos puts its money where its mouth is and spends money in customer [...]
Customer Experience Video: Is There a Wrong Kind of Customer?
One key element in managing the customer experience is managing the various types of customers you attract. Not all customers are the same…and I don’t mean physically. In this great customer experience marketing video, Wharton marketing professors David Reibstein and John Zhang explain the effect different customer segments or types of [...]
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