Category: Branding

Customer Experience Video: Is There a Wrong Kind of Customer?


One key element in managing the customer experience is managing the various types of customers you attract. Not all customers are the same…and I don’t mean physically. In this great customer experience marketing video, Wharton marketing professors David Reibstein and John Zhang explain the effect different customer segments or types of [...]

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    The Customer Service Management Coach is a customer experience blog. Talking customer service, customer experience, and wowing the customer.

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